2018 中国授权业大奖 China Licensing Awards 在线投票
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投票说明：
1. 请在每个奖项中投票选择您认为最佳的入围项，年度创意授权产品、年度新锐IP最多投三票，其余每个奖项限投一票；
2. 每家公司仅限投票一次，严禁刷票，一经发现将立即取消评选资格；若同一家公司重复投票，将以系统中收到的第一份选票为准。
Remarks:
1. Please select no more than three (3) entries form Licensed Product of the Year and Young Property of the Year, one (1) entry from each of the rest award category;
2. Each company can only vote once.
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公司 Company Name
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姓名 Your Name
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邮箱 Email
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手机 Mobile
以下每个奖项限投一票。
Please select one (1) entry from each of the award category.
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年度中国IP China Property of the Year
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2017年，吾皇万睡在授权业务上投入巨大精力服务被授权商，取得了令人瞩目的骄傲成绩。如：Innisfree-悦诗风吟项目、伊利-谷粒多项目、中粮大悦城系列项目、华为-荣耀手机项目等均获得极佳市场表现。
In 2017, Huang Wan slept on the authorization business with a great effort to serve the authorized dealer and achieved remarkable pride. Such as: Innisfree- project, Yili -grain project, COFCO-Joy City project, HUAWEI glory series mobile phone project have gained excellent market performance.
吾皇万睡 - 一间宇宙（北京）文化有限公司 / WU’HUANG’WAN’SHUI - YIJIANYUZHOU (Beijing) culture Co., Ltd.
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2500万线上粉丝，近四个月粉丝增长了800万，两千余款产品，70多授权合作伙伴，绘本销量400万册，动画在线点击量超10亿。230多个平台均可下载阿狸的互联网内容，微信表情下载过三亿、发送量过50亿。
Ali the Fox： Launched in 2006. 25million fans online, Picture Book Bestseller and 4 million books sold since 2009. 1+billion online video clicks on episode series. Emoticons downloaded 300 million times and been sent for over5 billion times at WeChat. As an ICP, contents provided for over 230 platforms. 70+ Licensees (like DQ, McDonald’s, Bank of China, Dencare, Yunifang, Prince Kung’s Mansion, Swire Properties, Longfor and JLF Jewelry, Jiabao Group, etc.) and 2000+ SKU. Partners: POP Mart, Family Mart, Raffles and Watsons, etc. Franchise stores cover almost all the big cities in China.
阿狸 - 北京梦之城文化股份有限公司 / Ali the Fox - Beijing Dream Castle Culture Co., Ltd.
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《熊出没》始终稳居LIMA大中华区报告最受儿童喜爱动画品牌榜首，与费列罗、康师傅、华润三九、卡夫、英菲尼迪等200多个品牌合作，实现十多大类授权品类全覆盖，授权产品3000余款，2017年度销售总额超25亿元人民币，主题空间授权表现出色，成为国内唯一拥有大型主题游乐项目的IP。
熊出没 - 华强方特（深圳）动漫有限公司 / Boonie Bears - Fantawild Animation Inc.
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全球超过90个国家地区电视台播放，国内全网点击量超过200亿，相关消费品全球销售额已逾10亿美金，伊利、亨氏、强生等知名企业都是超级飞侠被授权商。
超级飞侠 - 奥飞娱乐股份有限公司 / Super Wings - ALPHA GROUP CO.,LTD
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猪猪侠作为正义的小英雄感染着小朋友成为有责任感勇于担当的人，品牌通过多元化授权产品及高品质的服务，为粉丝打造全方位IP体验，并在社会公益价值上也发挥着品牌影响力。
猪猪侠 - 广东咏声动漫股份有限公司 / GG Bond - Guangdong Winsing Co. Ltd
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泰迪珍藏是中国首次进入全球TOP150版权方的原创IP之一。在中国，泰迪产品已遍布各个生活领域，“泰”式生活成为一种时尚，2017年其授权商品零售额超10亿，合作授权商超过100家。
泰迪珍藏 - 上海天络行品牌管理股份有限公司 / Teddy Bear Collection - Shanghai Skynet Brand Managemengt Corp.,Ltd
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年度授权推广项目 Licensed Promotion of the Year
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2017年，吾皇万睡在授权业务上投入巨大精力服务被授权商，取得了令人瞩目的骄傲成绩。如：Innisfree-悦诗风吟项目、伊利-谷粒多项目、中粮大悦城系列项目、华为-荣耀手机项目等均获得极佳市场表现。
In 2017, Huang Wan slept on the authorization business with a great effort to serve the authorized dealer and achieved remarkable pride. Such as: Innisfree- project, Yili -grain project, COFCO-Joy City project, HUAWEI glory series mobile phone project have gained excellent market performance.
吾皇贺岁X悦诗风吟 - 悦诗风吟 / WU’HUANG’WAN’SHUI & innisfree - innisfree
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2017年5月15日，NBA中国联合清扬、蒙牛等15个品牌，打造了“绝杀24小时”京东超品日。其作为首个NBA主题多品牌电商促销活动，最终达到8,200万曝光，400万UV及高达17%的销售转化率。
NBA China initiated “NBA 24-Hour” JD Super Brand Day Campaign on May. 15th, 2017, the first-ever NBA themed multi-brands e-commerce cross promotion. NBA China cooperated with JD as well as 15 brands including Clear, Mengniu, etc. By leveraging both JD and participating brands’ strategic resources, the campaign not only triggered sales & exposure growth but also polished brand image. Altogether, the phenomenal event generated 82 million exposures, 4 million UV and a 17% conversion.
“绝杀24小时”京东超级品牌日 - 京东 / “NBA 24-Hour” JD Super Brand Day - JD
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小小鸟卡采用了极具创新性的3D打印工艺、3D媚眼（爆珠）工艺以及彩色卡基、logo烫印工艺，卡号均在卡片背后。
截止2018年4月，愤怒的小鸟借记卡已经成功激活总计50万张。
招商银行愤怒的小鸟借记卡 - 招商银行 / CMB Angry Birds Debit Card - China Merchants Bank
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《熊出没》携手三九小儿感冒药开启电影植入与营销双重合作，紧扣父子亲情主题，巧妙植入并全面营销：2个月电视广告投放、6000条公交线路、10000个药店陈列、多篇推广软文阅读10万次以上、朋友圈广告影响千万人群，直接拉升产品第一季度销量20%，电影与品牌取得双赢。
熊出没&三九小儿感冒药整合营销项目 - 三九医药 / Integrated Marketing of Boonie Bears and Sanjiu Medical & Pharmaceutical - San Jiu Medicine Trade Co.,Ltd.
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以产品包装来说，可口可乐的罐装设计是经典，但经典并非不可变动，此次罐身印上汽车人图像，经典依旧，却也摩登十足，才能引发这场晒罐风潮。联合促销相关产品也受到了各年龄层的消费者狂热喜爱。
可口可乐-变形金刚电影5促销活动 - 可口可乐/Coca-Cola- Transformers(Movie 5)Promotion - Coca-Cola
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年度企业品牌及时尚
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生活方式授权IP Corporate Brand/Fashion/Lifestyle Program of the Year
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2017年，吾皇万睡在授权业务上投入巨大精力服务被授权商，取得了令人瞩目的骄傲成绩。如：法国Cache Cache项目、Innisfree-悦诗风吟项目、中粮大悦城系列项目等均获得极佳市场表现。
In 2017, Huang Wan slept on the authorization business with a great effort to serve the authorized dealer and achieved remarkable pride. Such as: Cache Cache project,Innisfree- project, Yili -grain project, COFCO-Joy City projecthave gained excellent market performance.
吾皇万睡 - 一间宇宙（北京）文化有限公司 / WU’HUANG’WAN’SHUI - YIJIANYUZHOU (Beijing) culture Co., Ltd
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随着芭比全新品牌宣言“你就是无限可能”的公布，芭比梦想秀在2017下半年在全国火热召开。通过与授权商的协作，活动共触达5000+小女孩，并与金鹰卡通合作举办总决赛，媒体价值高达300万。
芭比 - MATTEL INC. / BARBIE - MATTEL INC.
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经典卡通形象哆啦A梦现在以“潮酷”的形象展现在高端时尚和95后消费市场。无论是范冰冰御用造型师卜柯文的设计师品牌Christopher Bu的青睐还是淘宝爆款的Rock Bear手机壳都证明了这一点。
哆啦A梦 - 小学馆集英社Pro / Doraemon - Shopro
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此次合作在纽约时装周首度曝光，代表中国的年轻潮流品牌在国内引起了热烈反响，PEACEBIRD MEN提取了Coca-Cola复古、快乐分享的关键词，融入到了品牌年轻、潮流的文化。
可口可乐 - 可口可乐公司 / Coca-Cola - The Coca-Cola Company
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每天60多亿人在使用的emoji已成为一个引领时尚，彰显年轻个性的人气品牌，用形象表达生活方式。10000多个不同主题的素材图让产品设计有了不受限的发挥空间。迄今，emoji在全球有超过550个授权合作伙伴，在国内和维达、Zippon、旁氏、雀巢、美赞臣、全家便利店等行业领军企业牵手合作。
emoji - emoji GmbH公司 / emoji - emoji company GmbH
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迪士尼与众多中国授权商合作，以支持迪士尼电影《美女与野兽》上映，通过参与性极强的互动体验，扩大迪士尼消费者群体，并使迪士尼成为当代生活的代表性品牌。
Disney partnered with various Chinese licensees to support the opening of “Beauty and the Beast” (BATB), expand its demographic and make Disney a contemporary lifestyle brand via engaging interactive experiences. One particular partnership to highlight is Five Plus’s BATB fashion collection inspired by the film. Promotions included interactive experiences on QQ, themed showrooms at malls, storytelling through displays and building trend topics around denim. The collection received a 30% sale through and popular denim items sold out during the pre-sale. In 3 weeks, they reached 60% sale through. At the end of the campaign, they had 100% sale through.
美女与野兽 - 华特迪士尼公司 / Disney's Beauty and the Beast - The Walt Disney Company
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年度主题性体验项目 Location-Based or Experiential Initiative of the Year
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2017年，吾皇万睡在授权业务上投入巨大精力服务被授权商，取得了令人瞩目的骄傲成绩。如：Innisfree-悦诗风吟项目、伊利-谷粒多项目、中粮大悦城系列项目、华为-荣耀手机项目等均获得极佳市场表现。
In 2017, Huang Wan slept on the authorization business with a great effort to serve the authorized dealer and achieved remarkable pride. Such as: Innisfree- project, Yili -grain project, COFCO-Joy City project, HUAWEI glory series mobile phone project have gained excellent market performance.
吾皇驾到-中粮大悦城主题美陈展 / WUHUANG-COFCO Joy-City-Theme Exhibition
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项目将阿狸IP与互动装置有效融合，让孩子们在游戏中学习，为所有家庭创造“新奇百趣的快乐探索空间”。首店于2017.10.28在深圳壹方城开业，开门便迎来100米排队长龙，前三天接待11000人次，销售4200张门票，创造了1,980,000分钟美好亲子时光。持续目前日均接待400余人，进店率高达82%，吸引了大量阿狸粉丝和群众，体验后赢得强烈反响，复购率竟有73%之多。
FUNMAX - EXPO, China's first exploration museum, whose flagship store in Shenzhen opened at the end of October, 2017, covering an area of 3000 square meters, integrating Ali the Fox with interactive devices, which enables children to learn while playing. Its concept is "accompany, exploration, growth". Brand spirit is "FUN and Happiness First". Purpose is to create a new, fancy and interesting exploration space for all families.
In the first three days after opening, amazing data has been achieved. 100-meter-long queue, 4200 tickets sold, 11,000 person-time, 1,980,000 minutes’ parent-child time. This is the socalled “The Legend of Children’s Entertainment”.
芬麦阿狸儿童探索博物馆 / Ali-themed Funmax Children Exploration Museum
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“汪汪队立大功——冬日联萌救援”主题展于春节期间在上海南丰城举办，现场以卡通人物座驾为特色的游戏场景受到广大消费者喜爱。春节期间人流同比增长27%，商场整体销售同比提升36%。 开展当天客流超过50,000人，创历史新高。
汪汪队立大功——冬日联萌救援 / PAW Patrol Winter Rescue Mall Event
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超级飞侠环球总动员亲子展市场覆盖30+公共媒体、50+KOL、联动20+亲子品牌&机构以及摩拜单车、东方明珠传媒、集享卡等流量巨头联名活动，媒体曝光量达2000万+。开展4个月时间购票观展人数近10万人次
上海环球金融中心超级飞侠亲子展 / "Super Wing"Parent-child Exhibition in Shanghai World Financial Center
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托马斯小镇致力于在线下开发并延展《托马斯&朋友TM》的品牌精华，为学龄前儿童提供IP场景化的寓教于乐内容，注重培养孩子们如何交朋友、与朋友相处的社交能力和良好行为习惯，致力于打造“孩子们的朋友圈”。
托马斯小镇 / THOMAS TOWN
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此次合作在纽约时装周首度曝光，代表中国的年轻潮流品牌在国内引起了热烈反响，PEACEBIRD MEN提取了Coca-Cola复古、快乐分享的关键词，融入到了品牌年轻、潮流的文化。
可口可乐X太平鸟快闪店 / Coca-cola X Peacebird Popup Store
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年度被授权商 Best Licensee of the Year
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2017年，吾皇万睡在授权业务上投入巨大精力服务被授权商，取得了令人瞩目的骄傲成绩。如：Innisfree-悦诗风吟项目、伊利-谷粒多项目、中粮大悦城系列项目、华为-荣耀手机项目等均获得极佳市场表现。
In 2017, Huang Wan slept on the authorization business with a great effort to serve the authorized dealer and achieved remarkable pride. Such as: Innisfree- project, Yili -grain project, COFCO-Joy City project, HUAWEI glory series mobile phone project have gained excellent market performance.
伊利 - 吾皇万睡 / Yili - WU’HUANG’WAN’SHUI
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作为中国儿童休闲食品IP授权运营先驱，亿智食品坚始终持欧美最高行业标准。经过两年努力，我们让pappa pig产品遍布中国，各大商超陈列童趣创新，媒体宣推一致好评，主题活动与消费者有效互动累计上亿次！
东莞亿智食品有限公司 - 小猪佩奇 / Yick Chi Confectionary Company Limited - Peppa Pig
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此次合作在纽约时装周首度曝光，代表中国的年轻潮流品牌在国内引起了热烈反响，PEACEBIRD MEN提取了Coca-Cola复古、快乐分享的关键词，融入到了品牌年轻、潮流的文化。
宁波太平鸟风尚男装有限公司 - 可口可乐 / NingBo Peacebird Men's Fashion Co.,Ltd. - Coca-Cola
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名创优品在国内有近2000家门店，全球近4000家门店，粉红豹系列有超过600个SKU，在全球近50个国家的名创优品都有售粉红豹产品。媒体曝光量超3400万，在提高品牌知名度的同时也促进了产品销售。
名创优品 - 粉红豹 / MINISO - Pink Panther
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国金黄金推出迪士尼《我的小苹果》足金吊坠，及以布鲁托为灵感的狗年贺岁产品《大旺年》，将故事注入了其传统产品，以提升创意及创新能力。产品采用AR技术，消费者可以与金钞上的布鲁托互动，销售额近5亿人民币。
Disney and Guo Jin infused creativity into traditional commercial bank premiums. The first was the little gold apple pendant inspired by “Snow White and the Seven Dwarfs,” featuring a lucky number of 66 pearls on an apple, representing health, wealth and happiness in Chinese culture. The banks sold over 3.5 million pieces of the best-selling item. The second was The Year of the Dog Pluto gold notes featuring AR technology with sales reaching almost 500 million RMB (500,000 sets of gold notes were sold during the 2018 holiday season). The innovative premiums drove high traffic to the banks and great sell through for the products.
国金黄金 - 迪士尼 / Guo Jin Gold - Disney
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年度影视传媒授权IP Film/Television/Media Program of the Year
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国产优质原创IP、每款产品细心打磨。没有夸张的数据，只为每件产品称得上真正意义上的电影衍生品。在行业中稳步成长。
《战狼》2 - 北京文化 / Wolf Warriors Ⅱ - beijing culture
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华谊兄弟品牌管理公司成立于2016年，全权负责电影《芳华》衍生授权，以“芳华青春 国货精品”为合作主题，，联合多个知名品牌包含金立手机、芳草集、马克华菲、艺福堂、万事利等，打造了国内文艺片授权新案例。
Huayi Brothers Brand Management Company was founded in 2016, is responsible for the licensing business of Movie <Youth>, cooperated with a number of well-known brands including GIONEE, Fangcj, Mark Fairwhale, EFUTON, WENSLI, to create a new domestic literary film licensing case with the theme “Bright Youth, Great Products”
芳华 - 华谊兄弟/美拉传媒 / Youth - Huayi Brothers/Mayla Media
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节目通过不断创新实现了综艺IP价值最大化释放。成功与斯凯奇启动产品模式+联合营销的授权方式，更与DAKA,品漫会等企业共同孵化了以综艺为基础的明星应援模式。创建了中国偶像产业新的产业形态。
By constant innovation, Idol Producer has achieved the maximum value of variety shows and explored a licensing model consisted of product model and joint-promotion. Moreover, in cooperation with other companies like DAKA and PMH，the show incubated a new variety-based way for fans to support idols and innovated a new model to produce Chinese Idol, as well as a new industrial model.
偶像练习生 - 北京爱奇艺科技有限公司 / Idol Producer - BEIJING IQIYI SCIENCE & TECHNOLOGY CO., LTD.
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节目成功开发了覆盖服饰，配饰，3C数码，食品酒水，手游等各大品类，包括炫迈，Vivo，周大福，美宝莲，Newera，卡西欧，全家等超过28家授权客户，更是把街舞城舞美搬到了繁华商圈，为消费者提供了完整线下互动体验，同时联动京东，全家等渠道，用渠道整合营销转化授权商品销量，为网综授权模式探索出了一条新道路。
Hot-blood Dance Crew’s brand portfolio consisted of industries from clothing, accessories, consumer electronics, F&B, and others. The program is now collaborating with more than 15 licensees, including Family Mart, Chow Tai Fook and Maybelline. By integrating the street dance stage with the commercial settings, it has explored a new IP business model for today’s online streaming media industry.
热血街舞团 - 北京爱奇艺科技有限公司 / Hot-blood Dance Crew - BEIJING IQIYI SCIENCE & TECHNOLOGY CO., LTD.
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《阿狸•布塔》讲述了阿狸遇到各种失落无助的小伙伴，用爱和善良帮助他们实现多年的梦想，走出心灵的困境，创造了童话世界中的奇迹。本片画面音乐水准皆属上乘，传达了普世情感。目前动画累计播放超过2.4亿次。
“Ali•Ptah” is the first 3D series episode produced by Dream Castle, which contains 13 episodes. It tells the story of Ali the Fox, Bear and Peach the Fox, who help the fellows in lost or helpless realize their dreams or out of the plight, with their love and magic during his travel, created a miracle world in the fairy tales. The style of the animation is warm and healing, the characters lovely, music beautiful, and is a new sensory stimulation and audio-visual feast for the audience. The total online video clicks of “Ali•Ptah” are over 240million.
《阿狸·布塔》 - 北京梦之城文化股份有限公司 / Ali·Ptah - Beijing Dream Castle Culture Co., Ltd.
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《熊出没•变形记》创下6.05亿合家欢动画电影票房纪录，超4000万人次观影，“父子情”主题感人至深。联合蒙牛、华润三九、幸福西饼电影植入、硬广投放、KOL宣传、歌曲病毒传播、朋友圈广告、公交地铁覆盖，全面渗透。授权图书、玩具、手游、食品等产品过百种，半年销售额超1亿元。
熊出没∙变形记 - 华强方特（深圳）动漫有限公司 / Boonie Bears: The Big Shrink - Fantawild Animation Inc.
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年度零售商 Best Retailer of the Year
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全家在与热门IP深度跨界中玩出了新花样：全国15家街舞主题店、200万件限量主题商品7天售馨、明星选手一日店长到店见面会……创造了内容消费，利用丰富消费场景和会员福利“黏”住3600万会员，无疑是打通线上线下的又一创举。
FamilyMart has initiated a new marketing model which integrated the IP into its own brand. The licensee created 15 themed stores, 2 million limited edition HBDC coffee cups and many offline events. The experimental consumption environment and various membership benefits ensured the loyalty of FamilyMart’s 36 million VIP and proved to be an efficient online+offline endeavor.
全家 - 热血街舞团 / FamilyMart - Hot-blood Dance Crew
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时光网（Mtime）是国内电影衍生品行业的领跑者，坚持正版和原创，产品覆盖面广，目前与全国超过半数以上的影院开展合作。《变形金刚》系列产品销量领先，获得了广大影迷朋友的好评和喜爱。
Adhering to the faith of original, Mtime is the leader of the domestic movie derivatives industry. It has produced a wide range of products, covering the toy model, digital accessories, clothing, household daily use and other categories. At present, Mtime has carried out cooperation with more than half of the cinemas in China. The sales of the derivatives of Transformers IP, as one of the many authorizations of Mtime, have been large and have won the praise and love of the fans.
北京影时光电子商务有限公司 - 变形金刚 / Beijing Piaoplus E-Commerce Co., Ltd. - Transformers
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借势芭比梦想秀，美泰与唯品会合作打造芭比品牌钜献。美泰整合17家芭比授权商，横跨23个品类，全面覆盖儿童与成人，上线千余款芭比授权产品。销量同比达到近3倍增长。证明了美泰推进全品类发展的可行性与潜力。
唯品会 - 芭比 / VIP.COM - BARBIE
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B.Duck联手屈臣氏为大家准备了生活必备好物品，春夏秋冬必备单品应有尽有，让生活变得萌趣、调皮！在B.Duck与屈臣氏强强联手情况下必创行业佳绩！
屈臣氏 - B.Duck小黄鸭 / Watson - B.Duck
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超级飞侠图书在京东商场上市后，在京东页面进行了图首轮转、顶部通栏等宣传，最大限度提升产品的曝光率和点击率。《超级飞侠双语故事书》更是在京东做了首发，不到三个月时间销量突破近100万册，一度占据全国童书类图书销售第二名。
京东商城 - 超级飞侠 / JD.COM - Super Wings
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年度游戏授权IP Gaming Property of the Year
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我们未来不仅会推出《拳皇》、《侍魂》、《合金弹头》等广受玩家热爱的高品质周边回馈广大观众，同时还会深入网剧、真人舞台剧等其它泛娱乐领域，希望大家能多多投票！致趣天地，致精设计趣享IP！
《拳皇》 - 株式会社SNK / 《THE KING OF FIGHTERS》 - SNK
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《烈火如歌手游》引入国家级非物质遗产文化合作IP授权产品，开发高端收藏品市场。针对授权IP受众人群，S级淘宝众筹平台宣发资源，完美配合IP热度与流量支持，满足高端IP用户定制版艺术跨界品的极致需求。
"Fire like the Song", has authorized the introduction of IP authorized products of the national intangible cultural heritage cooperation, and boldly develops the high-end collection market. In view of the authorized IP audience group, the S level Taobao public raised the platform to send the resources, perfectly match the IP heat and flow support, and finally meet the extreme demand of the high-end IP user customized art cross boundary products.
烈火如歌手游 - 完美世界(北京)软件科技发展有限公司 / Fire Like The Song - Perfect world (Beijing) software technology development Co., Ltd
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消消乐萌萌团最早脱胎于游戏《开心消消乐》，是中国原创的卡通形象IP，拥有亿级国内粉丝。2017年萌萌团在时尚、生活方式、旅游创新模式等重要领域以授权的合作模式进行探索，获得不俗的成绩。
消消乐萌萌团 - 北京乐元素文化发展有限公司 / Anipop Club - Beijing Happy Elements Culture Development Co., Ltd
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崭新视觉形象、定制化背景音乐、授权商品制作，打造“卖场+IP”独特线下零售场景，设计“亿万红包”H5、游戏获取品牌红包等线上玩法，营造喜庆、独特的春节气氛，为用户带来线上线下融合的沉浸式体验。
欢乐斗地主 - 腾讯 / happy poker - Tencent
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年度文博、艺术授权IP Museum/Gallery/Art Property of the Year
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颐和园是世界上规模最大保存最完整的皇家园林，被誉为“皇家园林博物馆”。年均人流量近1700万人次。产品融入现代感审美风格，重现古代能人巧匠卓尔不群的设计工艺，将颐和园生活美学与历史渊源绘声绘色再度演绎
颐和园 - Summer Palace
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米开朗基罗是意大利文艺复兴时期伟大的绘画家、雕塑家、建筑师和诗人，文艺复兴时期雕塑艺术最高峰的代表。与拉斐尔和达芬奇并称为文艺复兴三杰。全球巡展和版权授权助推中国文艺复兴。
米开朗基罗 - SPECIAL ENTERTAINMENT EVENTS INC. / Michelangelo Buonarroti - SPECIAL ENTERTAINMENT EVENTS INC.
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李知弥（原名李贺）是一位作品质量高、艺术风格鲜明、深具中国传统文化内涵、深受藏家与消费者喜爱的画家。他的作品通过授权生产的复制画，在一年的时间内，走进了全国10万多个家庭，装点了几十万人的日常生活。
Li Zhimi is a Chinese artist based in Shanghai. He was born in 1979 in Anhui Province. He graduated from China Academy of Art in 2003. Art is as natural as life to him, just like a meal or a cup of tea. He follows his intuition in his art. From summer flowers to a piece of fruit could all be objects of his art. He portrays all the small but beautiful details in life with lots of love and affection. All the common and everyday things could always surprise you and cheer your eyes up when they're turned into Li Zhimi's artworks. Li Zhimi is also an artist supported by China National Arts Fund of 2018.
李知弥 - 艺巢(上海)文化艺术发展有限公司 / Li Zhimi - Artsnest (Shanghai) Culture and Art Development Co. Ltd
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中国当代最具影响力的明星艺术家被美国“SURFACE”媒体誉为“难以定义的艺术家” 包揽油画创作、策展、 动漫、设计、影像、音乐、写作、雕塑等于一身的传奇青年艺术家。
宋洋美术 Bad Girl- 北京宋洋美术文化发展有限公司 / SYART Bad Girl - BeiJing Song Yang art culture development co. LTD
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“国博生活”开创性融合文博与生活方式概念，将国博藏品经二次创意开发用于产品和营销推广，更引入AR、新媒体互动等创新手段，在“让文物活起来“的同时，也帮助品牌创造新传播点并有力带动合作产品的市场销售。
国博生活 - 中国国家博物馆 / National Museum of China Lifestyle - National Museum of China
以下每个奖项限投三票。
Please select no more than three (3) entries from each of the award category.
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年度创意授权产品-软线 Licensed Product of the Year – Soft Line
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运动品牌斯凯奇通过节目同款衍生品的推出，为服装零售行业打开了新的零售模式。通过爆款IP中产品露出，明星穿搭，粉丝互动形式与斯凯奇品牌积极互动，将衍生产品成功转化至销售渠道，吸收节目粉丝成为品牌消费者。
SKECHERS customized clothing and accessories, providing a key to new retail models. The exposure of products, by means of idol’s wear in the show, successfully built a lien between fans and Idol Producer and finally lead the traffic to sales.
斯凯奇“偶像练习生”训练服 - 斯凯奇贸易（上海）有限公司 / Idol Producer sportswear - SKECHERS TRADE (SHANGHAI)CO.,LTD.
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此款童鞋独创中国儿童专属的楦型设计，具有护踝、防踢、防止O型腿X型腿等16项功能设计，符合中国儿童脚型成长和中国儿童运动生物力学原理，是一款荣获国家科技专利型号的大数据+工业设计+IP的原创产品。2017年双十一期间，线上销售额超500万元。
六合云超级飞侠系列童鞋 - 东莞市童界文化创意有限公司 / Super Wings Kid's Shoes - Dongguan Kid's World Culture Creativity Co.,Ltd.
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全球最具标志性的The Simpsons《辛普森一家》作为美国FOX旗下最著名的长青荧幕形象，以其极具美式文化、美式家庭和潮流文化的象征进军潮流消费品市场，并开设The Simpsons Store。
辛普森服装系列 - 上海赫晨服饰有限公司 / The Simpsons Apparel - Her-Chain Clothing (ShangHai) Company Limited.
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灵感来源于威震天，黑色基调+具有金属质感的银色材料，后跟翅膀造型特别设计，夸张夺目，鞋身巧妙融合特步原创π元素，别出心裁，将威震天的邪恶野心完美呈现。元素碰撞，独特设计，用跨界和创意玩转潮流。
πX变形金刚 变形之翼 - 厦门特步投资有限公司 / π X Transformers: Wings - Xiamen Xtep Investment Co., Ltd.
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emoji成功的提高太平鸟女装在中国的知名度，而有emoji的加持更成就了太平鸟女装的销售目标，达成双赢局面！
“emoji x Peacebird”女装 - 宁波太平鸟时尚服饰股份有限公司 /“emoji x Peacebird” women collaboration - Ningbo Peacebird Fashion Co., Ltd.
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为庆祝漫威电影《黑豹》上映，安踏推出KT3黑豹系列球鞋，配有NBA超级明星克莱∙汤普森签名，由明星球鞋设计师罗比∙富勒设计，充满黑豹元素，售罄率达92%，成为黑豹电影上映期间的爆款产品。
To celebrate the release of Marvel Studio's “Black Panther,” ANTA launched its unique KT3 shoe - Black Panther Collection that quickly became the most wanted product. Designed by sneaker designer Robbie Fuller with NBA star Klay Thompson's signature, the collection played homage to “Black Panther” with nods to the King of Wakanda. Sell-through reached 92% for mid-cut sneaker and 54% for the low-cut within one week of launch for the low-cut style. The entire collection sold out within one month of release. The collaboration not only appealed to Marvel fans but to sports fans and sneaker enthusiasts.
KT3黑豹系列球鞋 - 安踏 / KT3 Black Panther Collection - ANTA
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年度创意授权产品-硬线 Licensed Product of the Year – Hard Line
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大脚怪工程车拉杆箱是2018年德国红点奖获奖产品，由北京凡米粒文化有限公司自主研发设计生产。虽然它出生于中国，但它希望成为一个全球的知名品牌，让全球家庭一起关注孩子成长和品质生活。
大脚怪工程车拉杆箱 / Mining Truck Trolley Case
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世宝骑行箱加入巧思与狗狗角色融为一体，集骑、玩、坐、拉、背功能为一体的个性儿童旅行箱。创意加上PAW Patrol本身极旺的人气，一经推出，就得到市面的良好反响，深受消费者欢迎。
汪汪队立大功骑行箱 - 世宝婴幼用品(香港)有限公司 / PAW Patrol Ride-on luggage - Saipo Baby (Hong Kong) Ltd
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托马斯故事机是由美泰授权，青岛启程设计、研发、销售的智能婴童产品。一经上市，便受到智能玩具市场的欢迎。2018年，与阿里巴巴人工智能实验室创新开发出拥有人机交互技术的托马斯AI智能玩具。
托马斯故事机 - 青岛启程儿童机器人有限公司 / THOMAS & FRIENDS STORY-TELLING MACHINE - qicheng
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这款极地白变形金刚限量版双重抗敏感泵式牙膏，完美诠释了科技与时尚的完美结合。这次与变形金刚的合作，结合变形金刚本身内容和故事的丰富性，更强化了极地白科技与时尚梦幻的要素，让科技与时尚实现了完美的结合。
冷酸灵泵式按压牙膏极地白双重抗敏感变形金刚5纪念版 - 重庆登康口腔护理用品股份有限公司 / Transformers Movie 5 Dencare Toothpaste - Commemorative Edition - Chongqing Dencare oral care Co., Ltd
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美图和哆啦A梦已经合作三年，每次合作款都会引发市场关注并且有着非常好的销售业绩。美图和哆啦A梦将会继续为粉丝们带来更多的新体验和新产品。
Meitu and Doraemon has been in cooperation for 3 years. Each time the launch of new product would be the center of attention in the market and achieved very good sales performance. Meitu and Doraemon will continue to bring new ideas and products to their fans.
哆啦A梦美图手机 - 厦门美图移动科技有限公司 / Doraemon Meitu mobile phone - Xiamen Meitu Mobile Technology Co., Ltd
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宝洁在中国推出欧乐B星球大战电动牙刷，消费者可进行个性化定制，选择光明面或黑暗面及星球大战图案与台词，并刻上他们的名字。其上市结合了丰富活动，天猫首日销售达850万，并获得了天猫“最佳营销突破奖”。
Oral B, a global oral care product brand of P&G, launched a new line of Star Wars toothbrushes to help promote oral hygiene in China in December 2017. It allowed consumers to personalize their toothbrushes by choosing between light and dark side and customizing it with different Star Wars graphics and quotes as well as including engraved names.
A great product featuring Star Wars together with a comprehensive launch campaign integrating online and offline channels has helped Oral B yielded very positive results, generating sales lead, selling a heap of toothbrushes and earning it Tmall’s “Best Marketing Breakthrough Award”.
“欧乐B 星球大战”牙刷 - 欧乐B / “Oral B x Star Wars” toothbrush - Oral B
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年度新锐IP Young Property of the Year
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PAW Patrol是一部优质的学龄前教育动画，2016年底引进中国以来收视率不断攀升，深受儿童及父母喜爱。短短一年多PAW Patrol动画网络点击率已超350亿，其签约的被授权商达近百个企业，授权产品遍及各个行业，如服装、食品、文具、家居、电子产品、快消品等等。
汪汪队立大功 - 尼克国际儿童频道 / PAW Patrol - Nickelodeon
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《萌鸡小队》动画上市不到5个月，全网点播已超过31亿。专注打造”儿童社交”教育体系，把寓教于乐的优质内容带到全国21个省市100家幼儿园，覆盖线上曝光超1000万人次,线下触达幼师群体超3万人。
萌鸡小队 - 奥飞娱乐股份有限公司 / Katuri - ALPHA GROUP CO.,LTD
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《熊熊乐园》寓教于乐，收视屡次夺冠，已经成为同类型动画片中亲子家庭的首选。IP授权营销充分前置，在播出前便已与蒙牛、幸福西饼、嘉士利、灵动创想、陈克明等30多个品牌达成授权合作，300余款产品与动画片同步上市，销量达8亿，随着品牌的积累，授权市场更不断增长。
熊熊乐园 - 华强方特(深圳)动漫有限公司 / Boonie Cubs - Fantawild Animation Inc.
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品源通过二次开发+分授权的模式，使大英博物馆的IP赋能品牌产品，提升产品竞争力和溢价。这种新的模式让艺术更好地接入消费市场，在提高人们物质生活的同时，满足人们的精神需求。
大英博物馆 - The British Museum
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小猪佩奇是最强的多元学前品牌，不论动画、授权产品、品牌活动等都表现出色，其线上累积点播量更已过800亿！在中国更会有全球首个亚洲品牌主题公园和教育中心，会继续陪伴孩子成长，为孩子带来更多有趣难忘体验！
Peppa is the best “3E” preschool brand in China: entertainment, education, engagement, with fantastic performance in every aspect – animation content, licensed products, brand events. Cumulative view rate on new media even has surpassed 80 billion！ It is undoubted about the immense “Peppa Hit” in China. Peppa is going to bring more new fun experiences to kids by developing its first Asian theme park and educational centre in the world！ Peppa will keep growing with kids and further come into their daily life, to bring more joy and have much more realistic fun experience with them！
小猪佩奇 - Entertainment One UK Limited / Peppa Pig - Entertainment One UK Limited
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